•Harley Davidson-Senior Designer–Head Creative Design
August 2001 - Present: Freelance Subcontractor,
Full-Time Independent Contractor
Lead Senior designer for EIGHT national and international fashion seasons. Involved in every aspect of the seasons from start to finish: creative concept direction, creation, implementation and placement of graphics, apparel/accessory / soft goods / hard goods design and final multimedia presentations for each season. Collaborate with the creative director in all creative, structural and technical aspects of each season.
Collaborated with CEO of the company to create concepts and ensure that
the site could be easily navigated by consumers.
Developed and designed the logo in collaboration with the CEO.
Created/designed illustrations and graphics to use in the corporate website using Adobe Photoshop and Adobe Illustrator CC.
Website template: created/designed the entire website layout to meet client specifications.
Online Store: Created the look and feel of the store, and designed graphics, branding characters, and apparel.
TRADITIONAL COLLECTION - SPORTSWEAR - OUTERWEAR - LEATHER - ACCESSORIES - HOME-WEARS - LICENSEES - JEWELRY - FOOTWEAR - GRAPHICS - MULTIMEDIA - PRESENTATIONS - MARKETING
Designing and directing the sportswear teams with blocking, graphic, color, and new technology applications.